ENবাং

12.2Store insights

Who is visiting your shop, where they come from, which products they look at and how many get as far as an order — six tabs, for a date range you choose.

Menu:
Store insights
Who:
Owner · Manager
Package:
All packages
Updated:
2026-10-15

Overview

Store insights shows your shop's visitors: how many came, how long they stayed, where they came from, which products they viewed, where they stopped, and how many placed an order. There are six tabs: Overview, Sources, Products, Funnel, Audience and Live.

The first time you open it, the period is Last 7 days. The period buttons and the custom dates sit at the top.

Only Owners and Managers can view this page. Staff who open it see a message instead. This is a top-plan feature: if your plan does not include it, the page says Store insights is not on your plan and shows a Compare plans button.

A brand-new shop may first show Setting up. Data starts with your next visitor.

Screen tour

Store insights — period buttons, the date boxes and the tab row.
Store insights — period buttons, the date boxes and the tab row.
  1. Period buttons — Today, Yesterday, Last 7 days, Last 30 days, This month. The one you have chosen is shown in a different colour.
  2. Custom period — the From and To date boxes and the Apply button.
  3. Tab row — Overview, Sources, Products, Funnel, Audience, Live.
  4. Link back to sales — "See the sales report → Analytics".

The period buttons and the date boxes do not appear on the Live tab, which always shows what is happening now.

Steps

Choose a period

Steps

  1. Press one of the period buttons at the top — Today, Yesterday, Last 7 days, Last 30 days or This month.
  2. For your own period, fill in From and To, then press Apply.
  3. Changing the period returns you to the Overview tab. Choose your tab again if you need it.

Read the overview

Steps

  1. Open the Overview tab. It is the default tab.
  2. In the first row, see Visitors, Visits, Pageviews and Bounce rate. The Visitors tile also shows the change against the period of equal length before.
  3. In the second row, see Web orders placed, Conversion rate and Web revenue (confirmed).
  4. In the table under Daily trend, see each day's visits, orders and web revenue.

See where visitors come from

Steps

  1. Open the Sources tab.
  2. In Visitors by channel, see which route each visitor came by.
  3. In Top referrers and the UTM source, UTM medium and UTM campaign tables, see the sites and campaign tags they came through.
  4. Under those, see Orders by channel and Revenue by channel (estimate). The revenue table has a note: these numbers are an estimate. Use the Analytics page for confirmed revenue.

See which products get attention

Steps

  1. Open the Products tab.
  2. In each row, see Views, Add to cart, Rate, Units and Revenue.
  3. Product names come from your product list. A product that cannot be matched is shown as Unknown product.

Follow one product through the funnel

Steps

  1. Open the Funnel tab. It starts with the shop funnel.
  2. Press Pick a product and choose a product. Once one is chosen, the button reads Change product.
  3. The heading now reads Product funnel with the product's name.
  4. For each step, see how many visitors reached it, and the percentage and number who dropped off since the step before.
  5. Press Back to the shop funnel to return to the shop funnel.
  6. Under the funnel, press See abandoned carts → to open the abandoned carts page.

See who your visitors are

Steps

  1. Open the Audience tab.
  2. Use the buttons across the top to choose one dimension: Device, Operating system, Browser, Country, Region, City or Language.
  3. In the table, see each row's Visitors and its Share of the total.

See who is on the shop right now

Steps

  1. Open the Live tab.
  2. At the top, read Visitors active now.
  3. In Where they are right now, see which pages visitors are on and how many are on each.
  4. The page refreshes itself every 15 seconds. It pauses while the browser tab is hidden.

Fields

Button or field What it does
Today, Yesterday A single day.
Last 7 days The last seven days, including today. This is the default.
Last 30 days The last thirty days, including today.
This month From the 1st of the current month to today.
From, To The first and last day of your own period (Dhaka time).
Apply Shows the tab's figures for the dates in the boxes.

Tips and common mistakes

  • Changing the period goes back to Overview. The period buttons and the date boxes do not keep the tab you were on.
  • Visitor data can be unavailable for a while. The message "Visitor data is temporarily unavailable" appears. Sales figures are still shown below it.
  • The first column of the daily table is the day. Its heading uses the same word as the From date box (শুরু in Bangla), so do not read it as a date setting.
  • The Products tab shows at most 50 products.
  • Channel names are shown in Bangla as well: Direct (সরাসরি), Organic search, Organic social, Paid search, Paid social, Paid ads, Referral, Email, Unknown.
  • If there are no visitors in the period on the Overview tab, the page says No visitors yet and shows a button to copy your shop link. Share the link to bring visitors in.